Marketers around the world rely on SAS® Analytics to unlock the mysteries of customer behavior, sentiment, influence and value. In this Marketing Analytics Magazine, eight timely articles focus on the customer strategies and tailored offerings proven to generate the most lucrative growth opportunities. Each article links to topic-specific white papers, videos, webcasts and websites.
Check out the featured stories for this Marketing Analytics Magazine special issue:
•How eBay keeps a competitive edge in the Netherlands.
•A country’s online “mood” can predict unemployment spikes.
•Globe Telecom listens to be heard in a noisy market.
•Five key ways the C-suite can prevent analysis paralysis.
•Determining if marketers really need ‘real-time’ analytics.
•Five marketing best practices from Best Buy.
•Embracing big data can add years to a CMO’s tenure.
•Marketers flunk the big data test by relying too much on intuition.